Billion-dollar AI companies use us for their biggest announcements
and many others
Your buyers pay $40 a month to block ads. The only way into their feed is the creators they already follow. We coordinate them to make your launch trend.
1B+ impressions per month across our creator network
Billion-dollar AI companies use us for their biggest announcements
and many others
Our clients are backed by
Recent Work
Recent campaigns drove 50M+ combined impressions.
Proof
Consumer platforms like Higgsfield. Enterprise software like Factory. Every launch is built for the buyer it needs to reach.
Case Study · Q1–Q2 2026
Higgsfield scaled to a $1.3 billion valuation in under three years. From March through June we drove 40M views across their product releases on our top-tier creator network. Every post briefed with custom angles, shipped inside the same algorithmic window, tracked at the creator level.
Case Study · Q2 2026
Factory's model routing launch crossed 2M views in the first 24 hours and trended worldwide twice in the same window. Garry Tan, Keith Rabois, and a wall of enterprise accounts carried it into every founder and operator feed.
What We Do
Story, creators, film, distribution. Start with one drop. Scale to a network you own.
The angle decides the launch.
We build the story your campaign runs on and pressure-test the first line on people who've never heard of you. If it doesn't land in one read, we rewrite it.
One moment, every operator's feed.
A coordinated creator drop built around your biggest moment. Custom angles per creator, one algorithmic window, tracked at the creator level.
Stay in the conversation between launches.
A monthly creator cadence that keeps your name in the feed after the spike fades, with reactive posts when the timeline opens a lane.
Own the channel, not the moment.
We stand up a creator bench that belongs to your company, usually after a launch, so the distribution keeps compounding once we step back.
The video that anchors the drop.
Concept, script, edit, motion. The hero asset the whole launch orbits, built to stop the scroll before a single creator posts it.
X first. Then LinkedIn, Instagram, TikTok.
The same coordination, run across the platforms where the rest of your buyers spend their time.
The Playbook
Every drop runs through the same six stages. You see who's posting, when, and why before anything goes live.
We surface the creators in our network whose audience overlaps with your ICP. You approve every name before anything goes live.
Each creator gets a custom brief. Different hooks, framing, and formats. No copy-paste. The content reads organic because it is.
Creators post inside the same 4-hour window, some across 8-12. Quote chains, retweets, and comments fire in sequence to spike engagement velocity.
Live management across creators and GTM. New angles pushed mid-cycle when the algorithm signals open lanes.
Day two, the launch becomes a content flywheel, not a one-day spike. Clips, reposts, and follow-up angles keep it moving.
Post-launch report within 48-72 hours. Impressions, engagements, top creators, conversion attribution where we can pull it.
Our Thesis
The AI buyer lives on X and pays for Premium specifically to block promoted posts. The only way into their feed is organic.
Founders, operators, engineers, VCs. The people writing $100K checks for your product cannot be reached through promoted posts. They pay $40 a month to block them all.
The data backs it. Buffer analyzed 18.8M posts across 71,000 accounts: by March 2025 the median non-Premium post earned zero engagement, while Premium accounts pull roughly 10x the reach. Your buyers live behind that paywall. It blocks your ads, not our creators.
The only way into their feed is through accounts they already follow. Quote tweets, original takes, use-case content, posted in the same window. The algorithm reads the engagement velocity, the reply chains, the sourcing signals, and pushes wider.
First 8 hours seed the climb. Then it compounds. The average launch lands at 1M views. Top launches hit 2-5M over 24-48 hours.
FAQ
Reach without conversion is vanity. Every launch we run is engineered backwards from the inbox. We track which creators drove qualified inbound, route comments to your team, and brief follow-up DMs. Higgsfield, Perplexity, and Odyssey all booked enterprise demos directly from launch content.
The average launch lands around 1M views. Top launches hit 2-5M over 24-48 hours, plus a spike in qualified inbound, demo requests, and follower growth on your own accounts. We amplify what's already there, so the stronger your product and angle, the bigger the upside.
Impressions peak within the first 48 hours, then taper. The mindshare doesn't. Your buyers saw your product on five accounts they trust in the same day, and that fills the pipeline for weeks after. It's why most clients run launches back to back or move to an always-on cadence.
X is where the AI and tech conversation happens. VCs, founders, and operators live on Premium and check it daily. LinkedIn rewards corporate posts. TikTok reaches a younger consumer audience. If your buyer reads The Information and replies to Sam Altman threads, they're on X.
Every creator is vetted on median virality, not averages. We look at typical post performance, audience overlap with your buyer profile, and engagement authenticity. You approve every creator before a launch goes live.
24-hour kickoff from signed agreement. Full launches go live in 7-10 days. You see initial impressions within the first few hours of the drop. Performance reports delivered within 48-72 hours.
AI companies, technology companies, and consumer brands with a tech-forward audience. If your buyers are on X in the AI and tech conversation, we're a fit. Crypto and web3 projects are outside our scope.
We enforce category exclusivity windows. Creators in your launch are restricted from working with direct competitors within a defined period around your drop.
We're creators ourselves. We've been building audiences in this space since 2023. We don't send scripts. We provide context. The content reads like organic posts because it is.
We take a select number of launches each quarter so every one gets the orchestration it needs. We'll map the launch window, name the creators who fit your ICP, and show you the reach math.
Prefer email? Reach us at [email protected]