Billion-dollar AI companies use us for their biggest announcements
and a dozen others
Virality-as-a-service. Your buyers pay to block ads. We make your launch trend through the creators they already follow.
Billion-dollar AI companies use us for their biggest announcements
and a dozen others
Recent Work
Recent campaigns 50M+ combined impressions.
Proof
Our clients run from consumer platforms (Higgsfield) to enterprise software (Factory AI). Every launch is built bespoke for the company and the buyer it needs to reach.
Case Study · Q1 2026
Higgsfield is one of the fastest-growing AI companies in the world, scaling to a $1.3 billion valuation in under three years. Across Q1 we ran a series of launches for them on our top-tier creator network, each timed to a product release. Every post was briefed with custom angles, shipped inside the same algorithmic window, and tracked at the creator level.
Case Study · Q2 2026
We ran Factory's launch across our top-tier network, timed to the product drop. It crossed 1.7M views in the first 24 hours and trended worldwide twice in the same window. The biggest names in venture moved on it. Garry Tan, Keith Rabois, and a wall of enterprise accounts carried the launch into every founder and operator feed.
The Playbook
Every drop runs through the same six stages. You see who's posting, when, and why before anything goes live.
We surface the creators in our network whose audience overlaps with your ICP. You approve every name before they go live.
Each creator gets a custom brief. Different hooks, framing, and formats. No copy-paste. The content reads organic because it is.
Creators post inside the same 8-hour window. Some 12-24 hours. Founder account leads. Quote chains, reply threads, and video clips fire in sequence to spike engagement velocity.
Live comment management to feed reply chains. New angles pushed mid-cycle when the algorithm signals open lanes.
Day two: The launch becomes a content flywheel, not a one-day spike.
48-hour post-launch report. Impressions, engagements, top creators, conversion attribution where we can pull it.
Our Thesis
The AI buyer lives on X and pays for Premium specifically to block promoted posts. The only way into their feed is organic.
Founders, operators, engineers, VCs. The people writing $100K checks for your product cannot be reached through promoted posts. They block them all.
The only way into their feed is through accounts they already follow. Quote tweets, original takes, use-case content. Posted in the same window. The algorithm reads the engagement velocity, the reply chains, the sourcing signals, and pushes wider.
First 8 hours seed the climb. Then it compounds. Average launch lands at 1-2M views. Top launches hit 2.5-5M over 24-48 hours.
FAQ
Reach without conversion is vanity. Every launch we run is engineered backwards from the inbox. We track which creators drove qualified inbound, route comments to your team, and brief follow-up DMs. Higgsfield, Perplexity, and Odyssey all booked enterprise demos directly from launch content.
X is where the AI and tech conversation happens. VCs, founders, and operators live on Premium and check it daily. LinkedIn rewards corporate posts. TikTok reaches a younger consumer audience. If your buyer reads The Information and replies to Sam Altman threads, they're on X.
Every creator is vetted on median virality, not averages. We look at typical post performance, audience overlap with your buyer profile, and engagement authenticity. You approve every creator before a launch goes live.
24-hour kickoff from signed agreement. Full launches go live in 7-10 days. You see initial impressions within the first few hours of the drop. Performance reports delivered within 48 hours.
AI companies, technology companies, and consumer brands with a tech-forward audience. If your buyers are on X in the AI and tech conversation, we're a fit. Crypto and web3 projects are outside our scope.
We enforce category exclusivity windows. Creators in your launch are restricted from working with direct competitors within a defined period around your drop.
We're creators ourselves. We've been building audiences in this space since 2023. We don't send scripts. We provide context. The content reads like organic posts because it is.
We take a small number of launches each quarter so we can give every one the orchestration it needs. If you're shipping something worth being on every founder's feed for a week, book the call.
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